Abiti da Tango argentino,
unici e per ogni occasione.
At the invitation of Maria Sole Salvador, president of CNA FederModa FVG, and Maiko Giorgano, organiser of ‘FaHM-Fashion Hand-Made’ (a design event for emerging or well-known designers.
for small or large sartorians, for accessory makers to jewellery designers), I went snooping around to keep abreast of how the fashion sector is moving in Friuli Venezia Giulia, and found a peculiar, I would say new, situation.
The day, which was held in early October in the beautiful location of Villa Elodia in Trivignano Udinese, was open to the public, with the possibility for our craftsmen to make direct sales.
Nothing to do with what I might have expected, nor with a ‘street market’, nor were the artisans
were all from the local area: some from Milan, some from Barletta, a variety of innovative and characteristic proposals were gathered for the occasion, highlighting true excellence in the field of high quality craftsmanship.
The aim was, in fact, to showcase artistic talents of regional and national origin; a showcase for exclusively Hand Made brands and articles.
An event dedicated to those who do not want to conform to easy, consumerist fashion, but who also want to express themselves through what they wear, standing out with elegance and originality. An opportunity to showcase unique and haute couture garments, recovering the class and quality of the past, but in a modern and innovative key. In short, a meeting between present and past to propose only the best.
CNA’s speech, immediately after the argentine tango show by our Maria Sole, was about the necessary personal and entrepreneurial growth of the craftsman who can no longer remain closed in his workshop; he must also start a path of customer management and online sales in order to propose his skills to a wider audience.
Our thanks to the organisers for having thought of inviting the Istituto Statale Cossar – Leonardo da Vinci of Gorizia, which gives continuation and training to the passion that manual workmanship conveys, a passion linked to the sensations we have all felt since our childhood, feeling between our fingers the weft of fabric being cut by scissors.
There is also a hint of the sense of creating a ‘business model’ within CNA to build customer loyalty, to have more contractual strength and to fill those labour gaps that are often part of small specialised businesses.
by Antonio Cantarutti
